Outstanding customer service and cutting costs where possible without sacrificing quality. These are two factors experts link to the success of small businesses. Both are at the top of a very long list but certainly a good place to start for any type of organization.
Wireless internet for a small business could be the key to achieving both, especially for an e-commerce company. Is your website a customer’s first point of contact? Or maybe online services facilitate effective communication within your company?
When choosing an internet service provider (ISP), you should ensure they offer the services you need. They should also maintain standards that support your business needs. This article delves into this and more to help you find the best ISP for your company.
Factors to Consider When Choosing an Internet Provider for Your Small Business
When considering business internet, you don’t have to be a technology expert. You simply need to know your company’s needs. This can help you determine the type of internet connection that’s best for your business.
The service you choose will also be a factor when evaluating internet providers. Most will have similar technology offerings but their speeds and costs will differ.
Here are the factors to consider before making a choice:
Internet Connection Options
Gone are the days when dial-up was the only type of commercial internet connection available. This type of technology required a phone line, which, when in use, meant you couldn’t make calls.
Thankfully, more convenient options are now available including:
- Fiber optic service
- Cable
- Wireless network
- Satellite
- Digital Subscriber Line (DSL)
Most experts recommend fiber for businesses. It provides the fastest and most reliable connection. File sharing, frequent and significant web browsing, and online backups occur seamlessly.
You’ll need to ensure the provider you choose offers your preferred internet connection at the speeds you need.
Speed and Bandwidth
Chances are, you’ve experienced the frustration of navigating within a slow website. You wouldn’t want the same for your customers, especially first-time users.
A website is the first point of contact for an online business. However, the same can be true for brick-and-mortar companies. Eighty-one percent of shoppers search online before purchasing products at a store. Your website needs to impress.
The same is also true for your internal customers. Fast and reliable internet service allows them to do their jobs more efficiently. This leads to greater customer satisfaction.
Increased productivity and a great customer experience can boost sales and profits.
As a small business, you may not need as much bandwidth as a larger company, but you will want faster speeds. Some providers offer this at a higher cost. Ensure the ISP you choose can meet your budget requirements.
Reliability
Speed and bandwidth play a major role in both the internal and external customer experience. However, both become irrelevant if your site is down.
Your site is non-functional during network downtime. This affects productivity and sales and can end up costing you significantly.
However, there is planned downtime to facilitate routine maintenance. However, it should be for short periods to limit any adverse effects on customers.
Discuss an agreed percentage for both with your service provider. Have it included in your service level agreement. If not met, this can entitle you to a credit or discount, depending on the terms.
Customer Service and Support
Having a good relationship with your internet service provider can make agreeing to certain terms easier. It also ensures you get the service and support you need.
It’s important to know the level of service you can expect. Is support available 24/7? Is the best way to contact them via phone or online?
Choose a provider that can offer support and service that is most convenient to you. They should also have experienced and trustworthy technicians available for on-site support if needed.
Coverage Area
On-site support will also be a major factor if your business has various locations. It’s also relevant in terms of the coverage area of your provider’s network. Some internet providers limit their service to certain geographic areas.
Do you have multiple locations in one area or across several states? You’ll need to choose an ISP that can provide coverage for all your locations.
Cost
Finances are always a major concern for small businesses and will play a role in the ISP you choose. However, it does not have to mean sacrificing quality.
Many providers offer affordable packages for small businesses. You can also modify your package as your business grows. Find a provider that is willing to work within your budget while providing the services you need.
Flexibility
The needs of your business will change over time, including your internet needs. It’s important to have an internet provider that’s willing to be flexible as your business changes and grows.
Consider your long-term goals when choosing a provider. Having an ISP that grows with you can prevent issues when transitioning.
This may include more products and services, employees, and locations. It may even involve servicing a larger customer base.
Contract Length and Terms
Although most ISPs offer two-year contracts, longer contracts can save you money.
However, you may want to consider including terms about company changes. Regardless of the length of your contract, always be aware of cancellation penalties and other terms of service.
Security
Thousands of cyber attacks occur daily. It’s an alarming statistic, but one you can help prevent with appropriate security measures. Advanced network security could help protect your business data.
Choose an internet service provider that can help keep your network safe.
Getting the Best Wireless Internet for a Small Business
Reliable and secure internet can play a major part in providing optimal customer service. It’s a factor that could determine the success of your small business. This is even more crucial if you provide online services.
When considering wireless internet for a small business, choose a provider you can partner with. Everfast Fiber Networks will provide a reliable, fast, and secure network for your business to succeed. Let’s start growing your business together!
